Marketing leadership
I have worked with three plaintiff law firms, connecting marketing strategy, brand development, digital initiatives, and business growth. In a prior in-house role, I managed an annual marketing budget of more than $350,000.
Meet Julie Fisher
A business owner’s perspective.
A marketing leader’s direction.
I bring more than 30 years of business and marketing experience to the decisions that shape your next chapter.
Meet your marketing partner
I’m Julie.
I see the whole business.
Digital & Social Media SIG
Co-Chair, 2024–2025
Good marketing decisions begin with understanding the business behind them.
My experience spans marketing leadership, business development, advertising, and operations—including in-house law firm marketing and small business consulting with the OCIE Small Business Development Center.
As a business owner myself, I understand how closely your reputation, resources, and growth are connected. I bring practical perspective, candid advice, and a personal commitment to the work.
Let’s get to know your business ↗
The CMO marketing mindset
A wider view.
A more considered next step.
A campaign is one part of the story. Your business is the whole picture.
Before recommending a channel or a new investment, I want to understand how your business operates, what your clients value, and what growth needs to look like for you.
That’s the perspective I bring to fractional CMO leadership and marketing consulting: practical business experience, candid conversations, and strategy built around your circumstances.
Find the support that fits ↓My story
Business experience.
A wider marketing perspective.
My career began in Southern California’s service industry and developed through account management, territory sales, advertising, and business development. Working with business owners taught me to understand what they wanted to achieve before recommending a solution.
That perspective followed me into digital marketing and in-house law firm leadership. The work has always involved understanding a business, earning trust, and connecting decisions to what matters.
I hold a bachelor’s degree in Business Administration from California State University, San Bernardino. My background includes marketing work with three plaintiff law firms and a volunteer term as Co-Chair of the Legal Marketing Association’s Social & Digital Media Shared Interest Group in 2024–2025.
Today, I work directly with law firm leaders and professional service business owners who need practical direction and a committed partner. My work includes AI-assisted marketing workflows and automation strategy, connecting new tools to established business needs, brand standards, and team processes.
Explore the client work →Experience & professional credentials
A career built around
understanding business.
More than 30 years across marketing, consulting, sales, and account leadership shape the questions I ask—and the guidance I give you. That experience also informs how I evaluate AI and automation: where they can reduce repetitive work, where human judgment matters, and how they support the business.
Small business consulting
As a business consultant with the OCIE Small Business Development Center, I helped pre-venture and established businesses work through compliance, financial planning, marketing, and opportunities for growth.
Territory management & business development
I built books of business in territory management and consultative sales roles. That work taught me how to identify opportunities, earn long-term relationships, and connect a client’s needs with a solution that made business sense.
Insurance & consultative sales
My experience as an insurance agent with AAA and Liberty Mutual strengthened how I listen, explain complex choices, and build trust. Those conversations reinforced the value of understanding the person behind a business decision.
B2G account management
I managed business-to-government accounts serving correctional facilities, working with executive-level stakeholders, government prison contracts, RFP processes, and complex, high-value business relationships.
Education & professional contribution
I hold a B.A. in Business Administration, with a concentration in Human Resource Management, from California State University, San Bernardino. I am a Legal Marketing Association member and served as Social & Digital Media SIG Co-Chair in 2024–2025. I also contribute to the PR Committee at Coachella Valley Volunteers in Medicine.
Considered strategy.
Confident action.
In their words
Personal commitment.
Reflected in their experience.
“I can't believe how fast the payoff has been! Totally worth my time and investment.”
Berryhill Family Law · Colorado
“She combines creativity with professionalism and always follows through on her commitments.”
Copple Concierge Services · California
“We began spending marketing money on lead sources that produced the clients we were looking for.”
Elder Law Firm · Arizona
Business resources
From the blog.
Perspective for your business.
Marketing strategy
The 7-11-4 Marketing Rule: How a Good Marketing Principle Became a False Google Statistic
October 13, 2026 · Julie Fisher
Julie examines the evidence behind the rule’s Google attribution and what businesses can focus on to build buyer trust.
Read the article ↗
The CMO Marketing Mindset
A Marketing & Communications Career Well Traversed: Where Legacy and Lessons Meet
October 2, 2026 · Julie Fisher
Patricia Riley, MBA, shares lessons on mentorship, communications, collaboration, and trust from more than 20 years in marketing.
Read the article ↗
Marketing strategy
When You’re Not Sure Your Marketing Is Producing, Look Beyond the Tactics to Alignment
September 22, 2026 · Julie Fisher
Explore how positioning, SEO, business development, sales, and the client experience connect—and what happens when they do not.
Read the article ↗Your next chapter starts with a conversation
Let’s give your marketing
a clearer direction.
Tell me where your business is today—and where you want it to go.
Book a free consultation ↗A complimentary one-hour conversation. No obligation.